I led the team in charge of redesigning and maintaining the Bertolli website that launched in August 2017. We created an updated and responsive online experience that combined their three separate product lines and brought them all to the same table.

When Bertolli came to us about a redesign, they had three separate product lines that had no cohesive feel or online presence. We were tasked with creating an online space where all three could keep their independence while living under the same roof. Each group was given equal importance and we incorporated the Bertolli backstory tie them into the family atmosphere. With separate sections for each line, revamped recipe and instructional sections, and a company/product timeline, we combined everything into a place where the user could learn about the products, where they came from, and how to prepare them.

My Role: Creative Director

Art Director: Nick Ziepprecht Graphic Designer: Marcel Williams

Copywriters: Sandy Moore & Emily Gunn