I led a team of artists that created and were in charge of maintaining the RAGÚ website that launched in February 2016. With various campaigns to showcase as well as new product launches, we brought a fresh and updated feel to a brand that was in need of a new digital presence.

The RAGÚ web experience was extremely outdated when we were asked to overhaul it. Launching on the heels of their new "Simmered In Tradition" campaign, we created a responsive website that paid homage to the heritage of the brand while also focusing on the freshness and quality of their products. No stone was left unturned as we upgraded everything from their database to their photography and all things in between. The end result was an evergreen site that showcases their sauces in a way that creates balance between modern day and their storied past.  

My Role: Creative Director

Art Director: Baird Clinkscales   |   Designer: Marcel Williams   |   Copywriter: Sandy Moore

I worked with Havas Worldwide Chicago and Goldberg Photography to update the RAGÚ recipe imagery with a more polished and consistent feel. Striving for a look that would be professional as well as attainable, we created appetizing images in an atmosphere that would appeal to young families in search of a good meal on a budget.

My Role: Creative Director