DISH asked us to target customers that originally had cable but were in the process of moving and might be thinking of switching providers. In order to capitalize on the fact that they were going to have to sign up for television service again, we designed a lighthearted series of tongue-in-cheek emails that focused on what they could do with their old cable equipment after upgrading to a DISH satellite.

My Role: Creative Director & Art Director

Designer: Marcel Williams   |   Copywriter: Sandy Moore

In order to produce the most impactful creative for our client, we constructed another email series geared towards movers, this time using multivariate targeting. Emails with alternate subject lines, headlines, body copy, images, and offer placement were all created in order to find out which variables not only got users to click through, but also converted to sales. Collecting this data would allow us to tailor future emails and campaigns to showcase what recipients wanted to see while ensuring that DISH was getting the most out of their online communications.

My Role: Creative Director & Art Director

Copywriter: Sandy Moore

DISH sends emails highlighting their many upcoming shows and events. I created emails focusing on the hit HBO series Game of Thrones, Discovery Channel's Shark Week, and the pay-per-view Mayweather/Maidana boxing match, to name a few.

My Role: Art Director