THE ASK

Stevenson University Online asked us to update their website with new components that would allow them greater flexibility with the layout. This ended up being a home page overhaul with some additional components created for their interior pages.

THE RESEARCH

Google Analytics showed us that users were having minimal problems navigating and interacting with the site, so the majority of our challenge was to update the visual design and a few components of the layout.

While the site was functional for users, the experience was dated and needed to be modernized. However, there were limitations to what we could change on the backend. Our solution was to keep the structure of the site mostly the same while creating a more open and inviting design using photography that created an air of authenticity to help show that while this was an online university, it was reputable and real.

THE RESULT

By minimizing the abundance of darker colors, we not only produced more breathing room and white space for the copy, we allowed the photos to become more prominent and tell the story of successful students. Creating better defined spaces for content streamlined the overall flow of the page even though the content hierarchy remained the same.